Laura Kopec Mac Rae
About Laura Kopec Mac Rae
Laura Kopec Mac Rae is an Intelligence Analyst at Accenture, where she has worked since 2014, focusing on marketing for the Chemicals and Natural Resources industry. She has held various roles in marketing and communications across multiple organizations, including the Houston Symphony and Neiman Marcus, and holds degrees from The University of Kansas and Nottingham University Business School.
Work at Accenture
Laura Kopec Mac Rae has held multiple positions at Accenture since 2000. She began her career at Accenture as a Manager in Marketing and Communications, serving from 2000 to 2006 in Dublin, Ireland. She progressed to the role of Senior Manager in the same department from 2006 to 2014. Currently, she serves as the Associate Director and Marketing Lead for the Chemicals and Natural Resources industry group, a position she has held since 2014. In this role, she focuses on building brand awareness and driving demand for Accenture's services within this sector.
Previous Experience
Before joining Accenture, Laura Kopec Mac Rae worked in various roles that contributed to her expertise in marketing and communications. She served as the Associate Director of Volunteer Services at the Houston Symphony from 1997 to 2000. Prior to that, she was the Public Relations Assistant Manager at Neiman Marcus in Dallas, Texas, from 1994 to 1997. These positions provided her with foundational experience in managing communications and volunteer initiatives.
Education and Expertise
Laura Kopec Mac Rae holds a Bachelor of Science degree from The University of Kansas, where she studied General Studies, Political Science, and Journalism from 1989 to 1993. She also pursued further education at Nottingham University Business School, earning a Master of Engineering. Additionally, she briefly studied Publishing at Rice University in 1993. Her educational background supports her expertise in marketing, communications, and engineering.
Role in Brand Development
In her current position at Accenture, Laura Kopec Mac Rae plays a significant role in developing and promoting key content and services. She focuses on positioning Accenture within key market segments and geographies, particularly in the Chemicals and Natural Resources industry. Her efforts contribute to enhancing the company's brand esteem and driving lead generation.