Liane Roberts
About Liane Roberts
Liane Roberts is a Senior Digital Optimisation Analyst at Nationwide Building Society, where she has worked since 2017. With a background in digital marketing and financial services, she has held various roles in notable companies, including Armadillo CRM and Dyson.
Work at Nationwide Building Society
Liane Roberts has been employed at Nationwide Building Society since 2017, currently holding the position of Senior Digital Optimisation Analyst. In this role, she has contributed to the digital marketing strategies of the organization for seven years, based in Swindon, United Kingdom. Prior to her current position, she served as Optimisation Manager from 2015 to 2017, where she focused on enhancing the company's digital presence and user experience.
Education and Expertise
Liane Roberts holds a Post Graduate Diploma in Advertising and Brand Management from the University of Central Florida, which she completed in 2008. This educational background supports her expertise in digital marketing and optimisation. Additionally, she earned a Bachelor of Arts (BA) in Media Production from the University of Lincoln, completed in 2007. Her technical skills include proficiency in Adobe Photoshop and Visual Studio, which are essential for her role in digital optimisation.
Background in Digital Marketing
Liane Roberts has a diverse professional background in digital marketing and the financial services industry. Before joining Nationwide Building Society, she worked at Armadillo CRM as an Account Manager and later as a Senior Account Manager from 2013 to 2015. Her experience also includes roles at Dyson, where she held positions such as Digital Support Team Leader and Junior Developer, showcasing her versatility in both client management and technical development.
Professional Experience at Dyson
Liane Roberts worked at Dyson in various capacities from 2009 to 2012. She began as a Junior Developer, then transitioned to the role of CS Online Administrator, and finally served as Digital Support Team Leader. These positions allowed her to develop a strong foundation in customer support and digital solutions, contributing to her overall expertise in digital marketing.
Experience at The Walt Disney Company
In 2008, Liane Roberts participated in a Post-graduate Program at The Walt Disney Company in Orlando, Florida. This experience provided her with valuable insights into brand management and customer engagement strategies, further enhancing her skill set in the marketing domain.