Lou Prior MSc
About Lou Prior MSc
Lou Prior MSc serves as the Director of Member Propositions at Nationwide Building Society, where he has held various roles since 2005, including Head of Everyday Money Propositions and Head of Unsecured Lending. He holds a Master of Science in Marketing from The University of Glamorgan.
Work at Nationwide Building Society
Lou Prior has held multiple positions at Nationwide Building Society, demonstrating a progressive career within the organization. Currently, he serves as the Director of Member Propositions, a role he has occupied since 2020. He also holds the position of Head of Unsecured Lending, which he has managed since 2018. Prior to these roles, he was Head of Everyday Money Propositions from 2019. His previous positions include Head of Customer Proposition, Savings from 2012 to 2016, and Head of Mortgage Pricing, Strategy and Product from 2015 to 2018. Lou's extensive experience at Nationwide spans over a decade, reflecting his deep understanding of the financial services sector.
Education and Expertise
Lou Prior earned a Master of Science (M.Sc.) degree in Marketing from The University of Glamorgan. This academic background has equipped him with the knowledge and skills necessary for his roles in marketing and product management within the financial services industry. His expertise encompasses member propositions, customer strategy, and product marketing, which he has applied throughout his career at Nationwide Building Society and previous organizations.
Background
Lou Prior began his career in marketing and communications at Sophos, where he worked for one year in 2004. He then transitioned to various roles at Nationwide Building Society, starting as a Product Marketing Manager in 2005. Over the years, he progressed through several positions, including Assistant Product Manager and Senior Manager roles, which allowed him to develop a comprehensive understanding of customer insights and brand propositions. His experience also includes a role as a Research Consultant at MZA and a Field Marketing Executive at Mosaic North America.
Achievements
Throughout his career at Nationwide Building Society, Lou Prior has contributed to the development and implementation of various member propositions and customer strategies. His leadership in roles such as Head of Everyday Money Propositions and Director of Member Propositions has been pivotal in shaping the organization's approach to customer engagement and product offerings. His extensive experience in the financial sector has enabled him to influence key strategies that align with member needs and market trends.