Mark Chapman
About Mark Chapman
Mark Chapman is the Director of Data, Analytics, and BI at Nationwide Building Society, where he focuses on enhancing data speed and quality for personalization and decision-making. He has held various leadership roles in data and analytics across multiple organizations, including Virgin Media, Lloyds Banking Group, and HSBC.
Work at Nationwide Building Society
Mark Chapman currently serves as the Director of Data, Analytics, & BI at Nationwide Building Society, a position he has held since 2023. In this role, he focuses on enhancing the speed and quality of data to improve personalization and decision-making. He leads data initiatives that support Consumer Duty and FCA compliance, ensuring that the organization meets regulatory standards while optimizing customer experience through data-driven strategies.
Previous Roles in Data and Analytics
Before his current position, Mark Chapman held several significant roles in data and analytics across various organizations. He worked at Afiniti as the Global Head of Data, BI, and AI Revenue Optimisation from 2019 to 2021. Prior to that, he was the Director of Data, CRM, and Analytics at Virgin Media from 2017 to 2019. His experience also includes positions at BT, where he served as General Manager/Director of CRM & Data and Head of CRM and Data Science, as well as roles at Lloyds Banking Group and HSBC.
Education and Expertise
Mark Chapman studied at Staffordshire University from 1993 to 1997, where he gained foundational knowledge that supports his extensive career in data and analytics. His expertise encompasses data integration, customer relationship management, and business intelligence, with a strong focus on leveraging data to drive customer experience improvements and commercial optimization.
Background in the Financial Sector
Mark Chapman has a substantial background in the financial sector, having worked at Lloyds Banking Group and HSBC. At Lloyds Banking Group, he was the Head of Lead Generation & Personalisation from 2005 to 2010. His tenure at HSBC included various roles in product marketing, CRM, and customer marketing, spanning from 1997 to 2003, which provided him with a comprehensive understanding of customer insights and digital strategy.
Leadership in Data Initiatives
Throughout his career, Mark Chapman has demonstrated leadership in data initiatives aimed at enhancing business performance. His roles have consistently involved driving improvements in data quality and analytics capabilities. At Nationwide Building Society, he continues to lead efforts that align data strategies with organizational goals, focusing on compliance and customer-centric outcomes.