Matthew Burd
About Matthew Burd
Matthew Burd is a Senior iCRM Analyst at Nationwide Building Society, with a career spanning over two decades in customer relationship management and marketing analysis. He has extensive experience at Allianz Insurance, where he held various roles, and has a strong background in understanding customer needs and executing data-driven campaigns.
Current Role at Nationwide Building Society
Matthew Burd has been serving as a Senior iCRM Analyst at Nationwide Building Society since 2017. In this role, he focuses on analyzing customer relationship management data to enhance customer experiences and optimize marketing strategies. His work involves leveraging data insights to support the organization's goals and improve customer engagement.
Previous Experience at Allianz Insurance
Matthew Burd has extensive experience at Allianz Insurance, where he held multiple roles over a span of 12 years. He began as a Call Centre Associate from 2001 to 2004, followed by positions as a Marketing Campaign Assistant from 2004 to 2008, a Retention Campaign Programmer from 2008 to 2010, and a Marketing Database Programmer from 2010 to 2016. His roles involved analyzing customer needs and executing marketing campaigns to retain and attract customers.
Retail Experience
Before his tenure at Allianz Insurance, Matthew Burd worked in retail. He served as a Retail Shop Manager in Evesham for nine months in 1993-1994. He then joined Next Retail Ltd, where he worked as a Shopfloor Associate from 1994 to 1995 and progressed to Senior Associate from 1995 to 1996. He also held the position of Assistant Floor Manager at Next Retail Ltd from 1996 to 2001, gaining valuable experience in customer service and team management.
Education Background
Matthew Burd studied at Oasis Academy from 1983 to 1988. This foundational education provided him with essential skills that he later applied in his professional career across various industries, including retail and insurance.
Skills and Expertise
Matthew Burd possesses a strong track record in analyzing customer needs and delivering successful outcomes. He has extensive experience in building and executing complex data selections and campaigns for high-profile customers. Additionally, he is known for effectively communicating with key customers and internal colleagues across various levels and departments.