Matthew Smith
About Matthew Smith
Matthew Smith is a Marketing Performance Manager at Nationwide Building Society, with extensive experience in media planning and communications. He has a background in both online and offline media, having previously held positions at Equimedia and Waterstones.
Work at Nationwide Building Society
Matthew Smith has been employed at Nationwide Building Society as a Marketing Performance Manager since 2016. In this role, he focuses on optimizing marketing strategies and performance metrics to enhance the organization's outreach and effectiveness. His tenure at Nationwide spans over eight years, contributing to various marketing initiatives and projects within the company.
Previous Experience at Equimedia
Matthew Smith worked at Equimedia in two capacities. He served as a Media Planner from 2011 to 2013 and later as a Media Planning Manager from 2014 to 2016. During his time at Equimedia, he gained experience in managing media planning processes and leading teams in Wiltshire, United Kingdom. His roles involved developing strategies for both online and offline media.
Education and Expertise
Matthew Smith holds a Master of Arts in History from The University of Sheffield, which he completed in 2009. He also earned a Bachelor of Arts in History from the same institution in 2007. His academic background supports his expertise in communications, media planning, and account management, which he applies in his professional roles.
Background in Customer Service and Marketing
Before his marketing roles, Matthew Smith gained experience in customer service and sales. He worked as a Senior Sales Executive at Waterstones from 2007 to 2009 and as a Customer Services Executive at Fatface from 2005 to 2007. Additionally, he served as a Marketing Executive at Surrey County Cricket Club for one year in 2010, further expanding his marketing knowledge and skills.
Skills in Media Planning and Communications
Matthew Smith possesses a diverse skill set that includes online and offline media planning, team management, and account management. He has experience in communications across various formats, including print and online media. His capabilities also extend to copywriting, editing, and policy advising, enabling him to effectively engage with clients and stakeholders.