Shenan Swanwick
About Shenan Swanwick
Shenan Swanwick serves as the Communications Lead at Nationwide Building Society, where he has worked since 2021. With a robust background in communications and engagement, he has held various roles in organizations such as Vodafone and Avvio Reply, focusing on transforming complex strategies into clear communications and enhancing brand engagement.
Work at Nationwide Building Society
Shenan Swanwick has held multiple roles at Nationwide Building Society since 2015. Initially, she served as the Communications & Engagement Lead for the Branch Transformation Programme on a contract basis for three years, from 2015 to 2018, in Swindon. Following this, she worked as the Senior Communications Manager for Channel Communications from 2018 to 2020. In 2020, she briefly took on the role of Senior Communications & Engagement Manager for Special Projects. Since 2021, she has been the Communications Lead, contributing to various communication strategies and initiatives.
Previous Experience in Communications
Before her tenure at Nationwide Building Society, Shenan Swanwick worked at Avvio Reply in various capacities from 2004 to 2015, including Senior Account Manager and Account Director. She also served as Client Services Director at Avvio Reply from 2012 to 2015. Earlier in her career, she was an Internal Communications Consultant at Vodafone from 2001 to 2004 and a Communications Specialist at St. James’s Place Wealth Management for a brief period in 2020. Her diverse experience has equipped her with a comprehensive understanding of communication strategies across different sectors.
Education and Expertise
Shenan Swanwick studied at Newbury College in Berkshire, UK, where she achieved a qualification in English Language and Literature from 1993 to 1995. She possesses expertise in transforming complex corporate strategies into clear communications and has a strong background in change management, focusing on cultural and behavioral transformations. Additionally, she is proficient in video production, including scripting, directing, and editing, which enhances her communication capabilities.
Skills in Engagement and Strategy
Swanwick has demonstrated skills in brand engagement, emphasizing pride and product advocacy. She has a track record of increasing awareness and engagement on various online and social platforms, including Yammer, intranet, MS Teams, and podcasts. Her abilities extend to strategy simplification, planning, and implementation, as well as managing product launches and organizing events of varying scales. She enjoys inspiring teams to deliver creative solutions and has a passion for understanding the motivations of people and businesses.