Taila Alders
About Taila Alders
Taila Alders serves as the Lead Digital Optimisation Manager at Nationwide Building Society, a position she has held since 2019. With extensive experience in digital marketing and strategic management, she has worked in various roles across multiple organizations, including the National Trust and Cartus.
Work at Nationwide Building Society
Taila Alders has been serving as the Lead Digital Optimisation Manager at Nationwide Building Society since 2019. In this role, she focuses on enhancing digital marketing strategies and optimizing customer engagement. Prior to this position, she held several roles within the organization, including Senior Contact Targeting Planner, Assistant Marketing Optimisation Manager, Digital Marketing Producer, and Marketing and Digital Content Production Manager. Her tenure at Nationwide Building Society spans over five years, during which she has contributed to various marketing initiatives.
Education and Expertise
Taila Alders holds a Master of Science degree in Strategic Management (Marketing) from SKEMA Business School, which she completed in 2010. She also earned a Bachelor of Science with Honours in International Hospitality and Tourism Management from the University of Surrey in 2008. Additionally, she completed the Executive High Performance Leadership Programme at Henley Business School in 2020. Her educational background supports her expertise in digital marketing, strategic management, and customer relationship management.
Background
Taila Alders has a diverse professional background in marketing and digital optimization. She began her career as a Marketing Assistant at Original Travel in 2010 and progressed to roles such as Marketing Account Manager and Senior Marketing Executive at the National Trust. Her experience includes working as an Expatriate Assignment Consultant at Cartus and various positions at Nationwide Building Society, where she developed a strong foundation in digital marketing and strategic planning.
Achievements
Throughout her career, Taila Alders has developed a strong background in strategic management and planning within the digital marketing sector. She specializes in customer relationship management and digital content production, with a focus on optimization and direct marketing. Her expertise extends to engagement and retention strategies, particularly in loyalty programs. Additionally, she is experienced in mentoring and coaching, providing leadership within digital marketing teams.