Tamsin Burwell
About Tamsin Burwell
Tamsin Burwell serves as a Product Owner and Senior Business Lead at Nationwide Building Society, where she focuses on enhancing customer interactions through service and experience design. She has been instrumental in implementing personalization strategies and ensuring accessibility in digital solutions since 2018.
Work at Nationwide Building Society
Tamsin Burwell serves as a Product Owner and Senior Business Lead within the Nationwide Digital division at Nationwide Building Society. She has been with the organization since 2018, contributing for six years. In her role, she is involved in establishing new capabilities that align with business needs. Tamsin focuses on service and experience design, aiming to enhance customer interactions through digital solutions.
Digital Strategy and Personalization
Tamsin champions the implementation of personalization strategies in various digital projects. Her work emphasizes the importance of tailoring customer experiences to meet individual needs. By integrating these strategies, she aims to improve overall customer satisfaction and engagement with Nationwide's digital services.
Accessibility in Digital Solutions
Ensuring accessibility is a priority in digital solutions is a key aspect of Tamsin's role. She advocates for inclusive design practices that cater to all users, ensuring that digital platforms are usable by individuals with diverse needs and abilities.
Agile Project Enablement
Tamsin plays a significant role in enabling and accelerating agile projects within Nationwide Building Society. Her expertise in agile methodologies supports the organization's efforts to adapt quickly to changing business requirements and improve project delivery timelines.
MarTech Expertise and Consultancy
As a MarTech Subject Matter Expert, Tamsin provides valuable insights and guidance when required by the business. She also offers digital consultancy to commercial teams, helping to enhance their operations and effectiveness in the digital landscape. Tamsin utilizes tools such as Atlassian and CMS to support her work.