Shannon Gonzalez
About Shannon Gonzalez
Shannon Gonzalez serves as the Senior Director of Growth Marketing at Navigate360, where she has worked since 2022. She has extensive experience in marketing and team leadership, having developed a team of eight marketers and exceeded marketing targets significantly during her tenure.
Work at Navigate360
Shannon Gonzalez has served as the Senior Director of Growth Marketing at Navigate360 since 2022. In this role, she has developed and mentored a team of eight growth marketers, focusing on various areas including Creative, Events, Campaigns, and Product Marketing. Shannon has directed the creation and execution of the Product Marketing launch plan and deliverables. Under her leadership, the marketing team exceeded targets by 184% in her first year. Her responsibilities also include conceptualizing and executing high-impact events aimed at enhancing brand awareness and customer engagement.
Education and Expertise
Shannon Gonzalez holds a Bachelor of Arts degree from The University of New Mexico. Her educational background has equipped her with the skills necessary for her roles in marketing and demand generation. She has extensive experience in developing marketing strategies, leading teams, and optimizing marketing channels. Her expertise includes designing lifecycle strategies that incorporate nurture programs and personalized content tailored to specific buyer personas and journey stages.
Background
Before joining Navigate360, Shannon Gonzalez accumulated diverse experience in various marketing and sales roles. She worked at Raptor Technologies, LLC as the Director of Demand Generation from 2016 to 2021. Prior to that, she held multiple positions at CompassLearning, including Lead Generation Manager and Inside Sales Representative. Her early career included a role at Dillard's in sales from 1999 to 2003 and a brief stint in outside sales at Paycom in 2009.
Achievements
During her tenure at Navigate360, Shannon Gonzalez has achieved significant milestones, including exceeding marketing targets by 184% in her first year. She has successfully led the team in developing conversion strategies by utilizing data and insights to enhance various marketing channels such as landing pages, email campaigns, paid media, webinars, and events. Her ability to conceptualize and execute impactful marketing initiatives has contributed to the overall growth and success of the organization.