Heather Street
About Heather Street
Heather Street serves as the Vice President of Brand & Marketing Activation at Navistar Inc, a position she has held since 2020. With a background in integrated marketing and brand strategy, she has extensive experience in enhancing cross-team engagement and leading data-driven marketing initiatives.
Work at Navistar
Heather Street has held multiple roles at Navistar Inc. She currently serves as Vice President of Brand & Marketing Activation, a position she has held since 2020. Prior to this, she was Senior Director of Marketing Strategy & Brand from 2017 to 2020. Her earlier roles at Navistar include Director of Integrated Marketing and Brand Strategy from 2011 to 2016, and Manager of Integrated Marketing Communications from 2006 to 2011. Throughout her tenure, she has focused on enhancing cross-team engagement and building partnerships with distribution networks.
Education and Expertise
Heather Street earned a Bachelor’s Degree in Advertising Management and General Business from Drake University, where she studied from 1992 to 1996. Her educational background has provided her with a solid foundation in marketing principles, which she has applied throughout her career. She is passionate about leading data-driven and customer-centric marketing programs, with a strong focus on creating seamless customer experiences.
Background in Marketing
Heather Street has extensive experience in the marketing field, having worked in various capacities across several organizations. Before her roles at Navistar, she worked at HERE Technologies as Head of Marketing Activation from 2016 to 2017. Her earlier positions include Associate Media Director at Starcom Worldwide, Media Supervisor at Starcom Worldwide, and Senior Media Planner at MediaVest Worldwide. This diverse background has equipped her with a comprehensive understanding of marketing strategies and brand management.
Achievements in Brand Strategy
Throughout her career, Heather Street has led multiple product launches and collaborated closely with sales and product teams to enhance brand messaging. She advocates for a digital-first approach to growth strategy, utilizing data analytics to align team goals with company ambitions. Her efforts have contributed to increased brand awareness and excitement across new markets, demonstrating her commitment to effective marketing practices.
Membership in Professional Organizations
In addition to her role at Navistar, Heather Street has been a member of Chief since 2023. This organization focuses on connecting and supporting women in executive roles, aligning with her professional commitment to leadership and collaboration within the marketing industry.