Michael Doeden
About Michael Doeden
Michael Doeden serves as the Vice President of Segment Marketing at Navistar Inc, a position he has held since 2019. He has extensive experience in the automotive industry, having previously worked in various roles at General Motors for over two decades.
Work at Navistar
Michael Doeden has served as Vice President of Segment Marketing at Navistar Inc since 2019. In this role, he is responsible for leading the development and execution of the go-to-market strategy for all Medium and Heavy Duty market segments. His position is based in Lisle, IL, where he has contributed to the company's strategic marketing initiatives for five years.
Previous Experience at General Motors
Prior to joining Navistar, Michael Doeden held various leadership roles at General Motors. He served as Director of OnStar Subscriber Relationship Marketing and Global Launch Director from 2008 to 2012. He also worked as Regional Director of Strategy & Portfolio Planning in São Paulo, Brazil from 2017 to 2019, and as Director of Planning & Program Management in Mexico City from 2013 to 2017. His extensive experience at General Motors spanned over two decades, including roles in sales, marketing, and advanced vehicle development.
Education and Expertise
Michael Doeden holds a Bachelor of Science in Business Administration from Nebraska Wesleyan University. He also earned a Master of Business Administration with a focus on Marketing from the Indiana University - Kelley School of Business. His educational background supports his extensive expertise in business development, P&L management, global leadership, and strategic planning.
Leadership and Collaboration Skills
Michael Doeden is recognized for his ability to create an environment that fosters collaboration among teams. He effectively leads Sales, Marketing, and Technical teams to transform innovative ideas into competitive advantages. His leadership style emphasizes teamwork and strategic execution, contributing to successful marketing strategies and business outcomes.
Demonstrated Business Development Capabilities
Michael Doeden has a proven track record in delivering a comprehensive range of business development capabilities. His skills include P&L management, global leadership, joint ventures, new market development, sales and marketing execution, consumer research, and product and technology roadmaps. These capabilities have been instrumental in his roles at both Navistar and General Motors.