Michele Kapp
About Michele Kapp
Michele Kapp is a Senior Experiential Marketing Manager at Navistar Inc, with extensive experience in event marketing and management. She has held various roles at McDonald's Corporation and the National Restaurant Association, contributing to the design and execution of corporate events and trade shows.
Work at Navistar
Michele Kapp currently serves as the Senior Experiential Marketing Manager at Navistar Inc, a position she has held since 2022. In this role, she manages the experiential design process, collaborating with partners to create engaging exhibit experiences that incorporate graphics, video, and marketing activations. Prior to her current role, she worked as the Trade Show Marketing Manager at Navistar from 2019 to 2022. During her time at Navistar, she has been responsible for connecting sales and marketing strategies to develop innovative approaches to event marketing, overseeing more than 15 corporate events and trade shows annually.
Previous Experience at McDonald's Corporation
Michele Kapp has significant experience at McDonald's Corporation, where she worked in various roles from 2012 to 2019. Initially, she served as the Exhibit Manager in the Global Business Services division for seven years, based in Oakbrook, IL. During this time, she managed the experiential design process and developed marketing activations. Additionally, she held the position of Project Manager for Menu Innovation in Strategic Marketing for a period of seven months in 2016-2017. Her work at McDonald's focused on enhancing customer engagement through innovative marketing strategies.
Experience at National Restaurant Association
Michele Kapp worked at the National Restaurant Association as the Technology Pavilion Coordinator from 1999 to 2001. In this role, she coordinated technology-related exhibits and events, contributing to the association's mission of supporting the restaurant industry. This experience added to her expertise in event management and marketing within the hospitality sector.
Background and Education
Michele Kapp completed her high school education at Dwight D. Eisenhower High School from 1976 to 1980. She furthered her education at Arizona State University, where she studied Marketing and earned a Bachelor of Science degree from 1981 to 1983. Her educational background laid the foundation for her extensive career in marketing and event management across various organizations.
Event Management Expertise
Michele Kapp possesses extensive expertise in event management, overseeing critical aspects such as hotel room blocks, meeting rooms, hospitality suites, registration, customer events, press conferences, and sponsorship programs. Her ability to collaborate with cross-functional teams enables her to drive demand for digital, hybrid, and in-person event experiences, ensuring successful execution of corporate events and trade shows.