Mike Doeden
About Mike Doeden
Mike Doeden serves as the Vice President of Segment Marketing at Navistar Inc, where he has worked since 2019. He previously held various director-level positions at General Motors, accumulating extensive experience in strategic planning and program management.
Current Role at Navistar
Mike Doeden serves as the Vice President of Segment Marketing at Navistar Inc. since 2019. In this role, he is responsible for leading the development and execution of the company's go-to-market strategy for all Medium and Heavy Duty market segments. His leadership in this position focuses on enhancing market presence and driving strategic initiatives within the organization.
Experience at General Motors
Mike Doeden has extensive experience at General Motors, where he held multiple director-level positions from 1992 to 2017. His roles included Director of Planning and Program Management, Director of Onstar Subscriber Relationship Marketing, and Regional Director of Strategy and Portfolio Planning. His tenure at General Motors provided him with a strong foundation in strategic planning, program management, and subscriber relationship marketing.
Educational Background
Mike Doeden studied Business Administration at Nebraska Wesleyan University, where he earned a Bachelor of Science degree. He furthered his education at Indiana University - Kelley School of Business, obtaining a Master of Business Administration. His educational background supports his expertise in marketing and strategic management.
Professional Skills and Expertise
Mike Doeden possesses extensive skills in strategic planning and program management. His experience includes leading global launch strategies and managing advanced vehicle development. He has a strong background in subscriber relationship marketing, which he developed during his time at General Motors, contributing to his effectiveness in segment marketing at Navistar.