Robert Rodriguez Jr
About Robert Rodriguez Jr
Robert Rodriguez Jr. is a Market Research Manager at Navistar Inc, where he has worked since 2022. He has a background in marketing, with experience in various roles including Digital Marketing Manager at Sears Hometown and Outlet Stores, and a strong focus on customer analytics and brand strategy.
Work at Navistar
Robert Rodriguez Jr. currently serves as the Market Research Manager at Navistar Inc., a position he has held since 2022 in Lisle, Illinois. Prior to this role, he worked as the Data Analytics Manager from 2019 to 2022, where he focused on data-driven decision-making. He also held the position of Integrated Marketing Manager for eight months in 2018. His tenure at Navistar has involved a comprehensive approach to market research, contributing to the company's strategic initiatives.
Previous Experience at Sears Hometown and Outlet Stores
Before joining Navistar, Robert Rodriguez Jr. worked at Sears Hometown and Outlet Stores, Inc. He held the role of Digital Marketing Manager from 2014 to 2016, where he was responsible for online marketing strategies. He later served as the Marketing Integration Manager from 2016 to 2018, focusing on integrating marketing efforts across various channels. His experience at Sears contributed to his expertise in customer analytics and marketing strategy.
Education and Expertise
Robert Rodriguez Jr. earned a Bachelor of Science in Marketing from Illinois State University, where he studied from 1993 to 1997. Additionally, he obtained a Hispanic Marketing certificate from Florida State University in 2010. His educational background supports his expertise in customer analytics, brand strategy, and marketing integration, enabling him to develop effective marketing programs.
Skills and Professional Focus
Robert Rodriguez Jr. possesses strong skills in customer analytics and customer relationship management (CRM), which enhance customer retention strategies. He has a comprehensive approach to brand and marketing strategy, integrating various promotional programs. His focus on team development and mentoring fosters growth within teams, while his expertise in agency management and business process improvement contributes to effective project management.
Advertising and Marketing Initiatives
Robert Rodriguez Jr. has extensive experience in managing advertising and broadcast initiatives, as well as print and direct mail campaigns. He is skilled in leveraging partnerships across both traditional and digital marketing channels, which has allowed him to develop strategic direction for loyalty programs and reputation management. His work ensures consistent messaging across all marketing channels.