Susan Schwartz Mc Donald
About Susan Schwartz Mc Donald
Susan S. McDonald Chief Executive Officer
Susan S. McDonald serves as the Chief Executive Officer at NAXION. In her role, she spearheads the company's litigation support practice, leveraging her extensive experience in healthcare marketing and drug development. Her leadership focuses on providing expert testimony in cases involving trademark strength and false or deceptive advertising. With a strong focus on research and methodology, she guides her team in delivering high-quality analytical and strategic insights.
Susan S. McDonald's Ph.D. Credentials
Susan S. McDonald holds a Ph.D., which underscores her advanced expertise in her field. Her academic background equips her with the skills necessary for complex research and rigorous methodological evaluation. This high level of education has allowed her to testify effectively as a marketing and survey expert in various legal contexts, particularly in areas requiring nuanced understanding of market research techniques.
Susan S. McDonald's Litigation Support Expertise
At NAXION, Susan S. McDonald leads the litigation support practice. She is frequently called upon to provide expert testimony on matters of trademark strength and false and deceptive advertising. Her work is backed by a solid foundation in healthcare marketing and drug development, which provides her with unique insights into cases involving drugs and medical devices. Her methodological expertise allows her to assess the value of product technologies and features in accounting for sales.
Susan S. McDonald's Research Contributions
Susan S. McDonald has conducted research considered by regulatory bodies such as the FDA, FTC, and ITC. Her work is frequently cited in their oversight activities, particularly in the realm of healthcare. Her research contributions include various studies and writings on the future of tools like ChatGPT in market research, the application of p-values in decision-making, and the impact of brand strategies during social crises. These contributions demonstrate her depth of knowledge and influence in the field.
Susan S. McDonald's Presentations and Publications
Susan S. McDonald is an active participant in the professional community, presenting at numerous conferences on topics relevant to market research and data modeling. Her work includes publications on the future of ChatGPT in market research, the use of p-values as a decision-making tool, and brand strategy during social crises. These presentations and publications serve as a testament to her thought leadership and ongoing engagement with contemporary issues in her field.