Adrian Robinson

Adrian Robinson

Senior Director Digital Product Development / Dtc @ NBA

About Adrian Robinson

Adrian Robinson is the Senior Director of Digital Product Development / DTC at the NBA, with extensive experience in Azure infrastructure and CI/CD pipelines.

Professional Title and Role at NBA

Adrian Robinson currently serves as the Senior Director of Digital Product Development for Direct-to-Consumer (DTC) at the National Basketball Association (NBA). Since joining the NBA in 2006, Adrian has demonstrated significant career progression from the initial position as a Senior Developer to a Software Architect, ultimately achieving the role of Senior Director. Based in Secaucus, New Jersey, Adrian is responsible for overseeing a team of over 12 DevOps and QA analysts and engineers.

Previous Role at Bed Bath & Beyond

Before joining the NBA, Adrian Robinson worked as a Senior Java Developer Analyst at Bed Bath & Beyond. From 1999 to 2006, Adrian's key responsibilities included developing Java-based applications and contributing to the company's technical infrastructure while based in New Jersey. This role laid the groundwork for his subsequent contributions to the NBA's digital product initiatives.

Education and Academic Credentials

Adrian Robinson holds a Master of Science in Management Information Systems (MIS) from the New Jersey Institute of Technology, earned between 2003 and 2005. Prior to this, Adrian completed a Bachelor of Science in Computer Information Systems (CIS) from Kean University, spanning from 1997 to 2002. This robust educational background has been fundamental to his career in software development and digital product management.

Azure Infrastructure and CI/CD Pipelines Expertise

Adrian Robinson possesses extensive experience in provisioning Azure infrastructure as code using Terraform. He specializes in setting up Azure Pipelines for both Application Continuous Integration/Continuous Deployment (CI/CD) and Infrastructure CI/CD processes. These skills are critical in achieving streamlined deployments and enhanced efficiency within digital product development frameworks.

Testing and Quality Assurance

In his role at the NBA, Adrian Robinson conducts various forms of testing, including automated, manual, exploratory, regression, performance, and load testing for over-the-top (OTT) streaming digital products. These processes encompass a wide range of native mobile and connected device platforms, ensuring optimal performance and reliability of the NBA's digital offerings.

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