Aïcha Diop
About Aïcha Diop
Aïcha Diop is the Marketing Lead for the Basketball Africa League (BAL) at the National Basketball Association (NBA), with extensive experience in marketing roles across Africa and the Middle East.
Current Role at NBA
Aïcha Diop has been serving as the Marketing Lead for the Basketball Africa League (BAL) at the National Basketball Association (NBA) since 2020. Based in Dakar, Senegal, she oversees the marketing strategies and initiatives for BAL, focusing on expanding its reach and influence within the African continent.
Previous Experience at IBM
Before joining the NBA, Aïcha Diop worked at IBM in several key roles within the Middle East and Africa region. From 2018 to 2020, she was the Performance Marketing Leader for the Middle East & Africa, and from 2015 to 2018, she served as the Campaign Manager for North & West Africa. Her responsibilities included crafting and executing marketing campaigns and driving performance metrics to achieve business objectives.
Consulting Roles in Abu Dhabi
Aïcha Diop has also held consulting positions, notably as a Marketing and Strategy Consultant at Flash Entertainment in Abu Dhabi from 2013 to 2014. During this period, she developed and implemented marketing and strategic plans to enhance the company's market presence. She also worked as a Business & Social Lead Consultant at WK Advisory for 11 months in 2015, focused on various business and social initiatives.
Educational Background
Aïcha Diop has a rich educational background. She earned a Master in Sport & Lifestyle Management from Rome Business School in 2022. Additionally, she completed the IBM Galaxy Programme focusing on Leadership in 2017. She holds a Bachelor in Business Administration with a major in Marketing from the University of Sharjah, which she completed in 2007.
Early Career in Marketing
In the early stages of her career, Aïcha Diop worked as a Marketing Communication Officer at Paris Sorbonne University Abu Dhabi (PSUAD) from 2010 to 2012. She also served as a Senior Account Executive at BrandMoxie from 2007 to 2010, where she managed various client accounts and marketing initiatives in the United Arab Emirates.