Alaina Browne
About Alaina Browne
Alaina Browne is the Senior Director of Product, Customer Journey at the NBA, with extensive experience in product management and consumer engagement across various industries.
Title: Senior Director Of Product, Customer Journey
Alaina Browne holds the position of Senior Director of Product, Customer Journey at the National Basketball Association (NBA). She has been in this role since 2022, stationed in New York, New York, United States. Her responsibilities include leading product teams that focus on consumer subscription and membership. Alaina's role emphasizes the enhancement of the customer journey, striving to improve the overall experience for NBA's subscribers and members.
Career at The Atlantic
Before joining the NBA, Alaina Browne worked at The Atlantic. From 2020 to 2022, she served as the Executive Director of Product, Revenue, based in the New York City Metropolitan Area. Prior to this, she was the Senior Director of Product, Subscriber Growth from 2019 to 2020. In these roles, she was instrumental in driving product initiatives aimed at revenue generation and subscriber growth.
Professional Experience at Advance Local and 29th Street Publishing
Alaina Browne continued to strengthen her expertise in product management and consumer engagement at Advance Local and 29th Street Publishing. At Advance Local, she was the Senior Director of Engagement and Consumer Revenue, Product Delivery from 2017 to 2019. Before this, she was the General Manager at 29th Street Publishing from 2013 to 2017, overseeing the operations in the Greater New York City Area.
Early Career and Consultancy Roles
Early in her career, Alaina Browne held several management and consultancy positions. She was the General Manager at Serious Eats from 2006 to 2013, and had consulting roles at Matchbook and Six Apart in 2013 and 2004, respectively. Additionally, she served as Project Lead and Manager at Mule Design Studio from 2005 to 2006. Her initial professional journey started with Earthlink, where she held various roles including Associate Product Manager and Project Manager from 1999 to 2003.
Education and Academic Background
Alaina Browne is a graduate of Emory University, where she studied from 1993 to 1997. She received a Bachelor of Arts degree in Women's Studies and Philosophy. Her academic background in these disciplines has likely contributed to her perspective and approach in her professional career, particularly in roles that focus on engagement and the consumer experience.