Aldrich Policarpio
About Aldrich Policarpio
Aldrich Policarpio is a Social Media Professional at NBA Asia Marketing with extensive experience in digital strategy and account management.
Current Title and Role
Aldrich Policarpio currently holds the position of Social Media Professional for NBA Asia Marketing at the National Basketball Association (NBA). He has been in this role since 2018. In this capacity, he focuses on developing and executing social media strategies to enhance the NBA's presence in the Asian market. The position is based in New York, New York, United States.
Past Experience at Campaigns and Grey
Before joining the NBA, Aldrich Policarpio was a Senior Account Manager and Digital Strategist at Campaigns and Grey from 2017 to 2018. In this role, he was responsible for managing client accounts and devising digital strategies to meet their marketing objectives. His expertise in digital strategizing played a critical role in enhancing the client portfolio and driving successful campaigns.
Role at Cheil Worldwide
Aldrich Policarpio worked as a Digital Strategist at Cheil Worldwide from 2015 to 2016, operating out of Milan, Lombardy, Italy. During his tenure, he contributed to the development and implementation of digital marketing strategies aimed at enhancing brand engagement and market penetration for various clients.
Educational Background
Aldrich Policarpio studied Marketing at Ateneo De Manila University CCE from 2010 to 2011. Prior to that, he pursued Music Production at De La Salle - College of St. Benilde from 2005 to 2008. These academic experiences have provided him with a diverse skill set, bridging both creative and strategic aspects of marketing.