Alejandro Requena
About Alejandro Requena
Alejandro Requena is the BAL Events Lead at the NBA and an Associate Professor at KEDGE Business School, with extensive experience in sports event management and operations.
Role at National Basketball Association (NBA)
Alejandro Requena currently serves as the BAL Events Lead at the National Basketball Association (NBA), a role he has held since 2021. Based in Dakar, Región de Dakar, Senegal, Alejandro has played a crucial part in the successful launch of the Basketball Africa League (BAL). His responsibilities include coordinating events and operations for the inaugural season of the league, held in Kigali, Rwanda. Through his efforts, the NBA's expansion into Africa has been markedly successful.
Position at KEDGE Business School
Since 2017, Alejandro Requena has been an Associate Professor at KEDGE Business School in the Marseille Area, France. In this academic role, he contributes to the institution's educational offerings by bringing his expertise in international business and sports management to the classroom. His experience in the sports industry, particularly through his involvement with the BAL and other basketball-related roles, enriches the learning experience for his students.
Professional Experience in Sports Management
Alejandro's extensive background in sports management includes various roles across multiple organizations. From 2015 to 2020, he was the International Development Manager at Olympique de Marseille in France. Prior to that, he served as the Basketball Head Coach at SMUC Marseille from 2014 to 2018. Earlier in his career, Alejandro worked in the Orlando Magic NBA Team's France Operations from 2014 to 2015, and as an International Sales Assistant at EDICOM in Valencia, Spain, in 2013.
Educational Background
Alejandro Requena holds a Master's Degree in Sports Studies from KEDGE Business School. He also earned a CESEMED International Management (Double Degree) from KEDGE Business School, where he studied from 2014 to 2016, and an International Business (Double Degree) from Universidad de Valencia, which he completed between 2012 to 2014. His early education was at the British School of Alzira, where he achieved Bilingual Education from 1997 to 2012.
Expertise in Event Management and Operations
With a focus on event management and operations within the sports industry, specifically basketball leagues, Alejandro Requena has become a key figure in this field. His work in the inaugural season of the Basketball Africa League stands as a testament to his capability in managing large-scale sports events. Alejandro's role in the NBA's Africa expansion demonstrates his strategic operational skills and deep understanding of the global sports landscape.