Alex Cheney
About Alex Cheney
Alex Cheney is an Associate Manager in Digital Marketing at the NBA, with a background in video production and international relations.
Title
Alex Cheney holds the position of Digital Marketing (Associate Manager) at the National Basketball Association (NBA).
Company
Alex Cheney is currently working at the National Basketball Association (NBA). He has been with the organization since 2018, managing various digital marketing responsibilities.
Previous Experience
Before joining the NBA, Alex Cheney worked at various companies. He was a Digital Marketing (Executive) at Grayton in Hong Kong from 2016 to 2017. Prior to this, he served as Senior Video Producer and Video Producer at Brand Head in Beijing from 2013 to 2015. Cheney also worked as Digital & Events (Account Executive) at Groupe Première Heure in Paris from 2012 to 2013.
Education and Expertise
Alex Cheney has a diverse educational background. He earned a Bachelor of Arts (B.A.) in Cinematography and Film/Video Production from ESEC - Ecole Supérieure d’Études Cinématographiques between 2010 and 2012. Additionally, he studied International Relations and Affairs at Kingston University, obtaining a Bachelor of Arts (B.A.) from 2006 to 2009. He also attended The University of Auckland in 2008, focusing on International Relations and Affairs.
Digital Marketing Achievements
At the NBA, Alex Cheney led the development and launch of a regional website, enhancing user experience and content offerings. He managed strategy and content planning for NBA social media accounts in Indonesia, leading to an 80,000 increase in Instagram followers and 30,000 on TikTok. He also oversaw paid media strategy and influencer marketing, focusing on engagement, fan acquisition, and conversion. Under his management, the website's traffic grew to an average of 60,000 monthly unique users, with a session duration of over 1 minute and a bounce rate below 45%.