Alexandra Nicola
About Alexandra Nicola
Alexandra Nicola is the Associate Vice President of Data Strategy at the National Basketball Association (NBA) and has extensive experience in customer intelligence and marketing roles across various industries.
Title and Current Role at NBA
Alexandra Nicola serves as the Associate Vice President of Data Strategy at the National Basketball Association (NBA). She has been with the organization since 2016, responsible for steering the NBA's data strategy. Based in New York, New York, United States, her work in this role involves leveraging data to drive business decisions and enhance the overall experience for NBA fans and stakeholders.
Previous Role at Ralph Lauren
Prior to her current role, Alexandra Nicola worked as the Senior Director of Customer Intelligence and Experience Management at Ralph Lauren from 2015 to 2016 in New York. During her tenure, she was responsible for managing customer intelligence and improving customer experience, crucial for Ralph Lauren’s market insights and customer relations strategies.
Career at Tiffany & Co.
From 2013 to 2015, Alexandra held the position of Director, Global CRM at Tiffany & Co. in New York, New York. In this role, she oversaw global customer relationship management initiatives, contributing to Tiffany & Co.'s worldwide customer engagement strategies and CRM systems.
American Express Career Path
Alexandra Nicola had an extensive career at American Express, starting as Senior Manager Online Acquisition from 2004 to 2006, then moving to Senior Manager Internal Acquisition from 2006 to 2007. She advanced to Director Business Relationship Care from 2007 to 2010, Director Email Customer Experience from 2010 to 2011, and finally, Director Personalization Capabilities from 2011 to 2013. Each role saw her implementing strategies to enhance customer acquisition, relationship management, and personalized customer experiences.
Educational Background
Alexandra Nicola studied at The Wharton School, where she earned a Master of Business Administration (MBA) with a focus on Marketing. Additionally, she attended New York University, achieving a Bachelor of Fine Arts (BFA) in Film. Her educational background supports her diverse career in marketing, data strategy, and customer experience management.