Alexie Guerra
About Alexie Guerra
Alexie Guerra is the Director of Global Marketing Partnerships at the NBA, with a background in business from Mercy College.
Title
Alexie Guerra is the Director of Global Marketing Partnerships at the NBA. In this role, Alexie oversees and manages partnerships on a global scale, ensuring effective collaboration and marketing strategies. The position involves significant interaction with international partners, leveraging the global brand of the NBA to drive marketing initiatives.
Current Role at NBA
Alexie Guerra has been serving as the Director of Global Marketing Partnerships at the NBA since 1992. The role includes managing global partnerships, strategic planning for international markets, and developing comprehensive marketing strategies. Her extensive tenure reflects a deep-rooted connection with the organization's marketing framework.
Previous Role at NBA
Before becoming the Director of Global Marketing Partnerships, Alexie Guerra held the position of Director, Marketing Partnerships at the NBA. She served in this capacity from 1992 to 2011, for a total of 19 years. Her responsibilities included fostering and managing marketing partnerships, contributing significantly to the organization's domestic marketing efforts.
Education and Expertise
Alexie Guerra studied at Mercy College, where she achieved a Master's degree in Business. Her academic tenure spanned from 1999 to 2000. This education provided her with the foundational business knowledge and strategic skills that have been essential in her roles at the NBA.