Allison Mascioli
About Allison Mascioli
Allison Mascioli is the Associate Manager of Global Media Insights at the NBA, with a diverse background in marketing and research roles across various organizations.
Current Position at NBA
Allison Mascioli is currently serving as the Associate Manager for Global Media Insights at the National Basketball Association (NBA). She started in this role in 2022 and is based in New York, United States. In this capacity, she provides valuable insights regarding global media trends and analytics for the NBA.
Previous Experience at Peacock
Before joining the NBA, Allison Mascioli worked at Peacock as a Senior Analyst for Primary Research. Her tenure at Peacock lasted from 2021 to 2022, in New York, New York, United States. During her nine-month stint, she focused on primary research initiatives, providing critical analytics and insights to support the streaming service.
Role at Nielsen
Allison Mascioli was previously employed at Nielsen as a Marketing Effectiveness Senior Analyst. She served in this role from 2018 to 2021, totaling three years in Chicago, Illinois, United States. At Nielsen, her responsibilities included evaluating marketing effectiveness and implementing strategies to improve marketing performance.
Educational Background
Allison Mascioli holds a B.S.B.A. in Markets, Innovation, and Design, and Statistics from Bucknell University, where she studied from 2014 to 2018. Additionally, she attended UNSW, focusing on Marketing and achieving a B.S.B.A. during an 11-month period in 2016. Prior to her university education, she completed her high school education at Princeton Day School from 2010 to 2014.
Internship Experience
Allison Mascioli has gained diverse internship experience in different industries. She interned at the NBA in New York as a Marketing-Global Media Insights Intern in 2017 for two months. She also interned at Solvay in various capacities: as a Novecare-Global Marketing Intern in Princeton, NJ, in 2016 for two months, and as an Engineering Plastics-Market Research Intern in Cranbury, NJ, in 2015 for three months.