Amanda Thorn George
About Amanda Thorn George
Amanda Thorn George is the Sr. Vice President of Communications for Global Partnerships, Social Impact, and International at the NBA, overseeing various strategic communications initiatives.
Title
Amanda Thorn George holds the position of Sr. Vice President, Communications - Global Partnerships, Social Impact and International at the National Basketball Association (NBA).
Professional Background
Amanda Thorn George has advanced her career within the NBA, starting as Senior Manager, Marketing Communications in 2007. She later became Director, Business Communications and continued to climb the ranks, eventually becoming Vice President, Business Communications in 2015. Since 2017, she has held her current position as Sr. Vice President, Communications - Global Partnerships, Social Impact and International. Prior to joining the NBA, she worked at DKC in various roles, including Assistant Publicist and Senior Account Executive (Publicist), from 2002 to 2006.
Education and Expertise
Amanda Thorn George studied at Georgetown University from 1997 to 2001. She also attended Universidad de Salamanca from 1999 to 2000. Her educational background has equipped her with significant expertise in communications and public relations, making her a key asset to the NBA's communications strategy.
NBA Communications Strategy
In her role at the NBA, Amanda Thorn George oversees the communications strategy for several key initiatives. These include the NBA's Diversity & Inclusion initiatives and the public relations execution for NBA's Global Content & Media Distribution Partnerships. She also manages communications for NBA's Social Justice initiatives, including the NBA Coalition and NBA Foundation, as well as leading communications for NBA's Global Basketball Development programs.
International Initiatives
Amanda Thorn George plays a crucial role in handling communications for the NBA's International Partnerships and Marketing Campaigns. Her expertise ensures that the NBA's international endeavors are effectively communicated to a global audience.