Andrea Reid
About Andrea Reid
Andrea Reid is the Manager of Global Media Insights at the NBA, with extensive experience in marketing analytics and market research.
Title
Andrea Reid holds the position of Manager -- Global Media Insights at the National Basketball Association (NBA). Reid has been with the NBA since 2018 and is based in New York, NY.
Current Company
Andrea Reid is currently employed at the National Basketball Association (NBA) in New York, NY. She serves as the Manager -- Global Media Insights and has held this position since 2018.
Past Positions at NBA
Andrea Reid has an extensive career with the NBA, serving in various roles. She was an Associate Manager -- Marketing Analytics in 2018, a Senior Specialist -- Marketing Analytics from 2016 to 2017, a Specialist -- Market Research from 2014 to 2015, a Coordinator -- Market Research from 2011 to 2013, and an Associate Coordinator -- Market Research from 2007 to 2010.
Previous Work Experience
Before joining the NBA, Andrea Reid worked in several organizations. She was a Network Research Analyst at NBC Universal from 2005 to 2007, an Advertising Sales Assistant/Planner at Black Entertainment Television from 2003 to 2005, and a Local Research Analyst at Harrison, Righter, & Parsons from 2002 to 2003.
Education and Expertise
Andrea Reid earned a Bachelor of Science in Communications from Syracuse University, where she studied from 1998 to 2002. Her education has provided a strong foundation for her work in media insights and marketing analytics.