Andrew Kirshenbaum
About Andrew Kirshenbaum
Andrew Kirshenbaum is the Global Platform Strategy Lead at the NBA, with extensive experience in marketing analytics and data-driven decision-making.
Company
Andrew Kirshenbaum is currently employed by the National Basketball Association (NBA) as the Global Platform Strategy Lead. He has been with the organization since 2022. His role involves leading strategic initiatives at the global level, contributing directly from the New York City Metropolitan Area in a hybrid work arrangement.
Title
Andrew Kirshenbaum holds the title of Global Platform Strategy Lead at the NBA. This role encompasses leading platform strategy initiatives and collaborating with various stakeholders to drive the global strategic vision of the organization.
Education and Expertise
Andrew Kirshenbaum earned his Master of Business Administration (MBA) in Marketing from Hofstra University. Additionally, he holds a Bachelor's degree from the University at Albany, SUNY. His expertise includes advanced analytic techniques such as machine learning, logistic regression, and price elasticity analysis. He is skilled in integrating marketing technology with CRM, BI, and predictive modeling to optimize ROI and lifetime value.
Past Employment
Before joining the NBA, Andrew Kirshenbaum held several notable positions. He was a Senior Business Consultant at Cognitive Box Consulting LLC from 2019 to 2022. Prior to that, he served as Executive Director of Marketing Analytics at PubWorX from 2016 to 2019. He also worked at Hearst Magazines as Executive Director of Database Marketing from 2008 to 2016. His earlier career includes roles at Direct Brands as Senior Director of Planning Analysis from 2004 to 2008, and at BMG Columbia House as Director of Business Analysis from 1999 to 2004.
Skills and Technical Proficiency
Andrew Kirshenbaum is proficient in a broad array of tools and platforms, including SQL, AWS (Redshift, Athena), Oracle, Adobe Experience Cloud, Google Ad Manager, Tableau, Zuora, and Piano. He is also adept in applying advanced analytic techniques for revenue growth and marketing efficiency. Furthermore, he is well-versed in data privacy regulations such as CCPA and GDPR, ensuring compliance in all data-driven marketing strategies.