Andrew Pritula
About Andrew Pritula
Andrew Pritula is the Director, Customer Experience Lead at the NBA, overseeing global customer experience for NBA digital products.
Title
Andrew Pritula is the Director, Customer Experience Lead at the National Basketball Association (NBA).
Company
Andrew Pritula currently works at the National Basketball Association (NBA). He holds the position of Director, Customer Experience Lead, where he has been employed since 2023. He has a long tenure at the NBA, having also served in various other roles since 2010.
Education and Expertise
Andrew Pritula holds a Bachelor of Arts degree from Princeton University, where he studied Psychology and American Studies from 2008 to 2012. His educational foundation supports his extensive expertise in customer experience, digital products, and user feedback analysis within the sports and financial sectors.
Professional Background
Andrew Pritula has extensive experience working in fields related to customer experience and digital products. He started his career as a Portfolio Surveillance Intern at National Public Finance Guarantee Corp. in 2011, followed by a Summer Internship at the NBA in 2010. From 2012 to 2013, he worked as a Research Analyst at Renaissance Capital and then as an Associate Product Manager at FactSet from 2014 to 2016. He joined the NBA in various roles, including Senior Specialist, Digital Products and Emerging Technology, Manager of Digital Products, Senior Manager of Customer Experience, and as a Director in his current role.
Achievements
As the Director, Customer Experience Lead at the NBA, Andrew Pritula oversees the global customer experience for NBA digital products. He strategizes and implements the technology and customer support tooling roadmap for these platforms. He also leverages user feedback data to enhance customer experiences and manages a point-of-cancellation save offer program to retain users. Through these initiatives, he ensures continuous improvements and innovations in the NBA's digital customer interactions.