Anne Hsu
About Anne Hsu
Anne Hsu is the Senior Director at the National Basketball Association, focusing on major WNBA events and promoting equitable sports programs.
Current Position: Senior Director at NBA
Anne Hsu currently holds the position of Senior Director at the National Basketball Association (NBA). She has been with the organization since 2012, working out of New York, NY. In her role, Anne Hsu is primarily responsible for leading the activation team for significant WNBA events such as the Draft, All-Star, and Commissioner's Cup. Her responsibilities include creating authentic and equitable programs within the sports marketing landscape, aiming to innovate and drive change in women's sports.
Past Experience: Account Director at PBJS
Before joining the NBA, Anne Hsu served as an Account Director at PBJS from 2011 to 2012, based in New York, NY. Her role involved overseeing client accounts and managing relationships to ensure successful project outcomes. This position allowed her to develop her skills in client management and strategic planning.
Academic Background in Sports Management
Anne Hsu has a solid academic background in sports management. She earned a Master of Science (M.S.) in Sports Management from Columbia University in the City of New York, studying from 2007 to 2010. Prior to that, she completed her Bachelor of Science (B.S.) in Sports Management & Leisure Studies from New York University, where she studied from 2001 to 2005.
Previous Roles in Various Organizations
Anne Hsu has accumulated diverse experience through her previous roles in various organizations. She worked as a Course Instructor at Columbia University for a brief period in 2010. From 2005 to 2010, she served as an Account Executive at Relay Worldwide. Additionally, she gained experience as an Event Coordinator at IMG in Los Angeles, CA, in 2004. These roles have contributed to her extensive expertise in sports marketing and event management.
Commitment to Positive Impact in Sports
Anne Hsu is committed to creating a positive impact in the sports industry, particularly for future generations. As a queer Asian American woman, she focuses on leading initiatives that ensure equity and authenticity in sports programs. Her professional mission centers on driving innovation and change in women's sports through her leadership with the WNBA.