Arielle Gilman

Arielle Gilman

Manager, Global Media Insights Analyst @ NBA

About Arielle Gilman

Arielle Gilman is the Manager of Global Media Insights Analysis at the NBA, with a background in advertising and extensive experience in media insights and audience measurement.

Current Role at NBA

Arielle Gilman currently serves as the Manager, Global Media Insights Analyst at the National Basketball Association (NBA). Since 2023, she has been working on media insights and analytics related to global media consumption, based in New York, New York.

Previous Experience at NBA

Prior to her current role, Arielle Gilman held several positions at the NBA. From 2020 to 2022, she worked as the Associate Manager, Global Media Insights Analyst - TV Audience Measurement. Before that, she was the Coordinator, Global Media Insights Analyst - TV Audience Measurement from 2019 to 2020. She also served as the Global Media Insights Assistant, Project from 2018 to 2019. All these roles involved conducting various media insights and analytics tasks in New York, New York.

Experience at Michigan State University

In 2018, Arielle Gilman worked as an Undergraduate Learning Assistant for Digital Analytics at Michigan State University. During her time there, she supported educational activities related to digital analytics for a period of four months.

Early Career and Internships

Arielle Gilman has completed several internships and early career roles. In 2017, she worked as a Marketing Intern at the Advertising Research Foundation in Greater New York City Area for two months. In 2016, she was a Summer Fellow at The Tab for four months. Additionally, from 2015 to 2017, she worked at EATalia on the Hudson as a Manager/Server. These roles provided her with a diverse range of experiences in marketing, research, and hospitality services.

Educational Background

Arielle Gilman studied Advertising at Michigan State University, earning a Bachelor of Science (BS) degree from 2014 to 2018. Before attending university, she completed her high school education at Croton-Harmon High School, where she studied from 2010 to 2014.

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