Artie Cutrone
About Artie Cutrone
Artie Cutrone is the Associate Vice President of Media Partnerships at the NBA, with extensive experience in sports marketing and media-driven sponsorships.
Associate Vice President, Media Partnerships
Artie Cutrone holds the position of Associate Vice President, Media Partnerships at the National Basketball Association (NBA) starting from 2022. In this role, he is responsible for managing relationships and collaborations with media partners. His duties involve negotiating media-driven sponsorships, ensuring they align with strategic brand goals, and leading the integration of media strategies across various platforms. His experience within the NBA makes him adept at fostering partnerships that enhance the league's media presence and market penetration.
Career at National Basketball Association
Artie Cutrone has an extensive career at the National Basketball Association (NBA), beginning as a Production Assistant from 2009 to 2012. He progressed through multiple roles including Coordinator, Global Media (2012-2014), Account Executive, Global Media (2015), and Senior Account Executive, Global Media (2015-2016). Subsequently, he served as Manager, Global Media (2017), and then as Senior Manager, Media Partnerships (2018). His career continued to advance as he assumed the roles of Director, Media Partnerships (2019), and Senior Director, Media Partnerships (2020-2021), all in New York, NY. His extensive experience within the NBA highlights his deep understanding of media partnerships and the sports marketing industry.
Education and Expertise
Artie Cutrone's education includes a Master's Degree in Sports Management from Columbia University in the City of New York, which he completed from 2011 to 2014. Prior to this, he studied at Colby College, where he earned a Bachelor's in History from 2005 to 2009. He has cultivated expertise in media-driven sponsorships that align with strategic brand goals and has a professional focus on sports marketing across multiple platforms. His academic background and professional focus make him well-versed in leveraging media partnerships within the sports industry.
Sports Marketing and Media Strategies
Throughout his career, Artie Cutrone has developed a significant focus on sports marketing across multiple platforms. His role involves creating media-driven sponsorships that strategically align with brand goals. His expertise helps in negotiating deals that enhance the visibility and outreach of the NBA through various media channels. By managing these partnerships, he contributes to the league's ability to engage with a wider audience and build stronger brand relationships.