Ashley Atwell
About Ashley Atwell
Ashley Atwell is the Associate Vice President of NBA Social and Emerging Media at the National Basketball Association, with extensive experience in digital media and sports management.
Current Role at NBA
Ashley Atwell is currently the Associate Vice President, NBA Social and Emerging Media at the National Basketball Association (NBA). In this role, she is responsible for overseeing the social media strategies and emerging media initiatives for the NBA. She has been with the NBA in this capacity since 2017, based in the New York City Metropolitan Area.
Previous Experience at NBA
Before her current role, Ashley Atwell worked at the NBA in the Digital Products & Emerging Technology division from 2013 to 2017. Her responsibilities included managing and developing digital products and exploring new technologies to enhance the NBA's digital presence. This position was also based in the Greater New York City Area.
Role at Pac-12 Networks
Ashley Atwell served as a Digital Media Associate at Pac-12 Networks from 2012 to 2013. Based in the San Francisco Bay Area, her role involved working on digital media initiatives to expand and promote the network's online content and reach.
Education Background
Ashley Atwell holds an M.A. in Sport Management from the University of San Francisco, completed in 2013. She also earned a B.A. in Broadcast News and Political Science from The University of Alabama, completed in 2011. Both educational experiences contributed to her expertise in media and sports management.