Ashley Freeman, MBA
About Ashley Freeman, MBA
Ashley Freeman, MBA, is the Director of Membership Program Operations at the NBA, with extensive experience in loyalty marketing and strategic initiatives.
Title
Ashley Freeman holds the position of Director, Membership Program Operations at the National Basketball Association (NBA). She has been serving in this role in the New York City Metropolitan Area since 2023.
Previous Positions at Amazon
Prior to her current role, Ashley Freeman worked at Amazon where she held two significant positions. From 2021 to 2023, she served as the Senior Manager, Engagement & Lifecycle Marketing, Buy with Prime. She also took on the role of Senior Manager, Loyalty Strategy for a brief period in 2021, focusing on developing loyalty strategies.
Experience in Loyalty Marketing
Ashley Freeman has extensive experience in loyalty marketing. She has held senior roles in loyalty strategy and program management at several major companies. Her industry knowledge includes her tenure at Foot Locker, Merkle, LOYALTYEDGE (American Express), and Lufthansa, where she focused on loyalty program management and strategic insights.
Education and Expertise
Ashley Freeman earned her Master of Business Administration (MBA) from Fox School of Business at Temple University, specializing in Business Administration and Management. She also holds a Bachelor of Arts degree in Foreign Affairs from the University of Virginia. This educational background supports her extensive expertise in loyalty marketing and business strategy.
Early Career and Additional Roles
In her early career, Ashley Freeman worked at Goldman Sachs as a Finance Associate in London, UK, and at Prudential Financial as a Senior Regulatory Associate and Investment Operations Associate in Newark, NJ. She also held an intern position at the Charlottesville Chamber of Commerce and The Corcoran Group, gaining foundational experience that would support her later roles in loyalty and business strategy.