Ashton Lawrence
About Ashton Lawrence
Ashton Lawrence is the Senior Manager of Communications at the NBA, with extensive experience in managing communications for global sports events and media trips.
Current Role at NBA
Ashton Lawrence currently works as the Senior Manager, Communications at the National Basketball Association (NBA) in the Toronto, Canada Area. Since 2018, Ashton has been focusing on managing communications strategies and initiatives for the NBA, ensuring that all messaging aligns with the league's vision and objectives.
Previous Experience in Marketing Communications at NBA
Before becoming the Senior Manager, Communications, Ashton Lawrence served as the Manager, Marketing Communications at the NBA from 2016 to 2021. During this period, Ashton played a pivotal role in overseeing marketing communications efforts, contributing to the development and execution of strategic marketing campaigns that enhanced the brand's visibility and engagement.
Background in Public Relations and Sport Innovation
Ashton Lawrence's career began with positions like PR Specialist at ASC Public Relations and Marketing & Communications, Sport Innovation at the Digital Media Zone at Ryerson University. These roles, held in 2015 and 2015-2016 respectively, allowed Ashton to develop strong public relations skills and to engage with innovative projects within the sports industry.
Experience at Right To Play
At Right To Play, Ashton took on various roles over the years, including Communications and Administration Assistant, Athlete and Media Relations Officer, and Manager, Communications. These roles, spanning from 2009 to 2014, involved managing communications for global sports events, handling athlete relations, and organizing fundraising initiatives for this international non-profit organization.
Academic Background
Ashton Lawrence studied at The George Washington University School of Business, completing a Sports Philanthropy Certificate Program in 2013. Additionally, Ashton earned a Bachelor of Design in Fashion Communication from Ryerson University. These academic credentials underscore Ashton's diverse expertise in both sports philanthropy and fashion communication.