Bastien Lacheny
About Bastien Lacheny
Bastien Lacheny is the Vice President of Media Distribution for EME at the NBA, with extensive experience in digital solutions, product management, and business development within the sports and media industries.
Vice President at NBA
Bastien Lacheny currently holds the position of Vice President of Media Distribution for the EME region at the National Basketball Association (NBA) as of 2022. Based in London, England, Lacheny oversees media distribution strategies and operations across Europe, the Middle East, and Africa. His role involves managing partnerships, negotiating broadcasting rights, and expanding the NBA's media presence in the region.
Previous Roles at NBA
Before becoming Vice President, Bastien Lacheny served as Associate Vice President of Media Distribution for the EME region at the NBA from 2018 to 2022. During this period, he advanced the NBA's media distribution and developed strategic relationships with key partners. Prior to this, he was the Senior Director of Digital EMEA from 2017 to 2018, where he focused on digital media strategies to expand the NBA's digital footprint.
Experience at Deltatre
Bastien Lacheny has extensive experience at deltatre, where he held multiple roles. From 2016 to 2017, he worked as the Commercial Director for International Markets in Paris. Earlier, from 2012 to 2015, he served as the Director of Deltatre France, focusing on regional projects and business development. Lacheny initially joined deltatre as a Product & Project Manager for Digital Solutions from 2009 to 2012, where he managed digital products and solutions.
Background in Media and Sports
With a significant background in media and sports, Bastien Lacheny has worked in various capacities that have honed his expertise in this field. Before joining deltatre, he worked as a Product Manager at Eurosport from 2005 to 2009. His experience spans across media distribution, digital solutions, content purchasing, and business development within the sports industry.
Education at SKEMA Business School
Bastien Lacheny graduated from SKEMA Business School, where he earned a Master of Science in Management with a focus on International Marketing. His tenure at the business school from 2001 to 2005 provided him with a strong foundation in market analysis, strategic planning, and project management, which have been integral to his professional roles.