Benjamin Darde
About Benjamin Darde
Benjamin Darde is the Social Media Lead at the National Basketball Association (NBA) in Singapore, with extensive experience in sports marketing and digital strategy.
Title and Current Role
Benjamin Darde is the Social Media Lead at the National Basketball Association (NBA), a role he has held since 2020. He operates out of Singapore, focusing on leading digital strategy and social media engagement specifically for NBA Asia. His work involves enhancing the NBA's presence on various social media platforms and engaging with a diverse audience across the region.
Previous Marketing Roles
Before joining the NBA, Benjamin Darde accumulated significant experience in marketing leadership roles. From 2018 to 2020, he served as the Marketing Lead at DECATHLON HONG KONG, where he was based in Hong Kong. Prior to that, he was the Marketing Director at IRONMAN, first from 2014 to 2016 and then from 2016 to 2018, both terms in Singapore. His early career includes roles at POSSIBLE as an Account Manager (2011-2014), FullSIX as a Project Manager (2009-2011), Grant Thornton LLP as a Junior Auditor (2008), American Express as an Associate Product Marketing Manager (2007), and Pall Corporation as an Associate Sales Manager (2006).
Education and Expertise
Benjamin Darde holds a Master’s degree in Marketing & Communication from NEOMA Business School, where he studied from 2005 to 2008. His earlier education includes a Baccalaureate in Scientifique from La Bruyère Highschool in Versailles, France, completed in 2005. His academic background laid a strong foundation in marketing principles, which he has applied extensively throughout his career, particularly in roles that merge his interests in marketing and sports.
Career Shift to Asia
In 2011, Benjamin Darde transitioned from working in digital marketing agencies in France to various marketing roles in Asia. This geographical shift marked a significant pivot in his career, situating him in markets that are influential in the sports industry. His roles in Asia have enabled him to develop and execute marketing strategies for globally recognized organizations and sports brands.
Sports and Marketing Passion
Benjamin Darde combines his passion for sports with his professional expertise in marketing. This dual interest has directed his career towards roles in sports marketing, working with organizations like IRONMAN and the NBA. His personal interests in football, basketball, running, and triathlon align with his professional endeavors, driving his commitment to enhancing sports engagement and marketing.