Bharath Ganesh Anantharaman
About Bharath Ganesh Anantharaman
Bharath Ganesh Anantharaman is the Head of Basketball Operations at the NBA, with a diverse background in account management, digital marketing, and product solutions.
Current Title and Role at NBA
Bharath Ganesh Anantharaman is currently the Head of Basketball Operations at the National Basketball Association (NBA). He has held this position since 2022 and is based in Mumbai, Maharashtra, India. In this role, he oversees various basketball-related activities and operations within the region, ensuring the smooth and effective execution of the league's objectives and programs.
Previous Experience at Google
Before joining the NBA, Bharath Ganesh Anantharaman worked at Google in two different capacities. From 2018 to 2022, he served as a key member of the Account Management team for Retail & Tech. His earlier stint at Google, from 2012 to 2015, was as an Account Strategist in the Hyderabad Area, India. During his tenure, he contributed significantly to account strategies and management, ensuring that client needs and goals were met effectively.
Role at Zarget
At Zarget, Bharath Ganesh Anantharaman was the Head of Product Solutions from 2015 to 2017 in the Chennai Area, India. He implemented a digital marketing process that improved lead quality by 28% within two months. He also played a key role in viral campaigns such as 'Respect startups' and 'Opinions don’t matter' to boost brand awareness. Additionally, he bridged the gap between the Product, Marketing, and Engineering teams, collaborating with top management on growth strategies and product enhancements.
Educational Background
Bharath Ganesh Anantharaman completed his Masters in Marketing Management at Aston University from 2009 to 2010. Prior to that, he earned a B.Tech in Biotechnology from Anna University, where he studied from 2005 to 2009. His academic background combines technical expertise with marketing prowess, providing a strong foundation for his varied roles in the industry.
Career at Nielsen and iProspect
Bharath Ganesh Anantharaman started his professional journey at Nielsen as a Client Solutions Executive from 2010 to 2012. Later, he served as the Director of Paid Media at iProspect in Mumbai from 2017 to 2018. His role at iProspect involved overseeing media buying and campaign strategies, contributing to the company's overall paid media efforts.