Bobbie Makoni
About Bobbie Makoni
Bobbie Makoni is the Content Lead for NBA Africa at the National Basketball Association and has a diverse background in content production and talent management.
Current Role: Content Lead at NBA Africa
Bobbie Makoni currently serves as the Content Lead for NBA Africa, a role she has held since 2019. In this capacity, she is based in Johannesburg, South Africa, and is responsible for overseeing the development and execution of content strategies to enhance the NBA's presence and impact in the African market. Her role includes managing content production, coordinating with various stakeholders, and ensuring that content aligns with the overarching goals of the NBA. Her work supports the league’s efforts to engage with African audiences and promote basketball across the continent.
Previous Experience: Content Producer at NBA Europe
Before her current role, Bobbie Makoni worked as a Content Producer for the NBA in London, United Kingdom, starting in 2017. During her tenure, she was involved in producing and managing content tailored to the European audience. This role involved working closely with the NBA's European divisions to create compelling narratives and engaging content that resonated with basketball fans in the region. Her experience in content production has significantly contributed to her expertise in crafting strategic multimedia stories.
Career at ITN Productions
Bobbie Makoni's career includes a stint at ITN Productions, where she worked as a Producer from 2016 to 2017. During her time at ITN Productions in London, she was responsible for producing various content pieces that catered to diverse audiences. Her role required her to leverage her storytelling skills and understanding of media production to deliver high-quality content. This experience added a significant corporate media dimension to her professional portfolio.
Educational Background: University of California
Bobbie Makoni holds a Bachelor of Arts degree in History and Social Welfare from the University of California, where she studied from 2008 to 2012. Her academic background provided her with a strong foundation in understanding societal structures and historical contexts, which she leverages in her content creation roles. Additionally, her education included comprehensive studies in social welfare, equipping her with insights into community and social dynamics.
Early Career and Internships
Bobbie Makoni started her career with roles that built a diverse skill set. She interned at Simply Sport Management Limited from 2012 to 2014 in the United Kingdom, gaining valuable experience in sports management. Simultaneously, she worked as an Enrichment Coordinator at Sir George Monoux College in Waltham Forest. From 2011 to 2012, she served as the Director of Recruitment at the Black Recruitment and Retention Center. These early roles helped shape her understanding of recruitment, coordination, and talent management.