Brendan Kirsch
About Brendan Kirsch
Brendan Kirsch is the Associate Vice President of Media & Strategic Initiatives at the NBA, with extensive experience in media and business development roles across various organizations.
Current Title and Role at NBA
Brendan Kirsch holds the title of Associate Vice President, Media & Strategic Initiatives at the National Basketball Association (NBA). He assumed this role in 2023. In this capacity, Brendan is responsible for overseeing the development and implementation of strategic media initiatives aimed at enhancing the NBA's media presence and partnerships.
Previous Role at NBA
Before becoming the Associate Vice President, Media & Strategic Initiatives at the NBA in 2023, Brendan Kirsch served as the Senior Director of Media and Strategic Initiatives from 2022 to 2023. Over the course of one year, he played a crucial role in guiding the NBA's media strategy and focusing on the establishment and growth of strategic initiatives.
Experience at Verizon Media
Brendan Kirsch worked as the Director of Corporate Strategic Partnerships & Business Development at Verizon Media from 2019 to 2022. During his three-year tenure in the Greater New York City Area, he was pivotal in forming strategic corporate partnerships and driving business development efforts to leverage media assets and expand market reach.
Roles at Nielsen
At Nielsen, Brendan Kirsch held two significant positions. He initially worked as the Director, Media Analytics Consultant from 2016 to 2018, and then advanced to Vice President, Media Analytics Consultant from 2018 to 2019. Across these roles, he provided analytics consulting to media clients, enhancing their media strategies through data-driven insights in the Greater New York City Area.
Work at Ultimate Fighting Championship (UFC)
Brendan Kirsch's tenure at the Ultimate Fighting Championship (UFC) began as an Analyst in Business Development from 2012 to 2013. He then transitioned to an Analyst in Strategy and New Business Ventures from 2013 to 2016 in the Las Vegas, Nevada Area. Throughout these roles, he contributed to strategy formulation and explored new business opportunities for the organization.
Education Background
Brendan Kirsch attended NYU Stern School of Business, where he completed a Master of Business Administration (MBA). Additionally, he holds a degree from Indiana University Bloomington. These academic pursuits laid the foundation for his career in strategic initiatives and business development across various major organizations.