Brian Keegan
About Brian Keegan
Brian Keegan is the Vice President of Retail Partnerships at the National Basketball Association, with extensive experience in retail partnerships, event management, and strategic licensing.
Company
Brian Keegan is currently working at the National Basketball Association (NBA) as the Vice President of Retail Partnerships. His role involves the development and management of retail partnerships, contributing significantly to the growth of the league's consumer products division. Keegan plays a key role in the NBA's global partnership division, focusing on strategic licensing and product development to enhance the league's brand presence.
Title
Brian Keegan holds the title of Vice President, Retail Partnerships at the National Basketball Association. His responsibilities include overseeing retail partnerships and playing a vital role in the NBA's global partnerships to boost the league's consumer products and brand presence through strategic initiatives.
Education and Expertise
Brian Keegan studied Business/Corporate Communications at Fairfield University and earned a Bachelor of Arts degree. His education laid the foundation for his expertise in business communications and corporate strategies, which he applies in his role at the NBA to foster and manage retail partnerships effectively.
Previous Work Experience
Before his tenure at the NBA, Brian Keegan worked at the International Quality & Productivity Center (IQPC) as Conference/Sales Director from 1994 to 1996. In this role, he honed his skills in event management and sales. Additionally, Keegan served as District Manager at ADP in 1994, where he gained experience in regional sales and management.
Events Management Experience
Brian Keegan has extensive experience in event management within the NBA. He is responsible for organizing and executing events that align with the league's retail and partnership goals. His role ensures that these events effectively promote the NBA's brand and support its strategic objectives in retail partnerships.