Brianna Colón
About Brianna Colón
Brianna Colón is the Senior Manager of Global Fan Marketing at the NBA, with over 8 years of experience in the sports industry, having worked with global brands like Under Armour.
Current Position at National Basketball Association (NBA)
Brianna Colón holds the role of Senior Manager, Global Fan Marketing at the National Basketball Association (NBA) since 2023. Based in New York, her responsibilities likely involve creating and executing strategies to engage basketball fans on a global scale. Her background makes her well-suited to leverage this role in enhancing fan engagement and experience across various international markets.
Previous Role at National Basketball Association (NBA)
Before becoming the Senior Manager, Global Fan Marketing, Brianna Colón served as Manager, Global Fan Marketing at the NBA from 2020 to 2023. During her three-year tenure in this position, she likely developed and implemented marketing campaigns aimed at increasing the NBA's global fan base, utilizing her expertise in social media and digital marketing.
Experience at Under Armour
Brianna Colón worked at Under Armour in multiple capacities. From 2018 to 2020, she was the Global Product Marketing Manager - Basketball in Baltimore, Maryland, where she likely oversaw product marketing strategies targeted towards basketball enthusiasts. Prior to this, she served as the Product and Marketing Coordinator - Lifestyle from 2016 to 2018 in the Greater New York City Area, focusing on lifestyle marketing initiatives.
Role at Wasserman
Between 2014 and 2016, Brianna Colón was the Executive Assistant to CEO Casey Wasserman at Wasserman, based in Los Angeles. In this role, she provided executive support and facilitated various administrative and project management activities, assisting in the operations of a major sports marketing and talent management firm.
Education Background
Brianna Colón studied Business Administration and Management at Point Loma Nazarene University, where she earned her Bachelor's Degree. Her academic background provides a strong foundation in business principles, which she has effectively applied throughout her career in the marketing and sports industries.
Core Competencies and Skills
With over 8 years of experience in the sports marketing industry, Brianna Colón's core competencies include social media marketing, digital marketing, consumer insights, account management, project management, and client support. She has a demonstrated ability to deliver results, streamline processes, maximize efficiency, and build productive professional relationships.