Candice Rosenberg
About Candice Rosenberg
Candice Rosenberg is the Event Marketing Lead Africa at the NBA, with over 10 years of experience in corporate marketing, sponsorship, and brand campaigns across various industries.
Current Role at NBA
Candice Rosenberg is the Event Marketing Lead for Africa at the National Basketball Association (NBA). She has held this position since 2020. In her role, she focuses on organizing and managing marketing events tailored to the African market. Her responsibilities include overseeing event logistics, collaborating with sponsors, and leveraging NBA's brand to increase engagement and reach within the region.
Previous Experience at Standard Bank
Before joining the NBA, Candice Rosenberg worked at Standard Bank as a Marketing Manager from 2017 to 2020. In this role, she was based in the Johannesburg Area, South Africa, where she managed marketing campaigns and initiatives. From 2015 to 2017, she served as an Event Manager at Standard Bank Group, orchestrating various events to promote the bank's services and products.
Career at OffLimit Communications and Octagon
Candice Rosenberg further honed her marketing skills at OffLimit Communications as a Business Unit Director from 2014 to 2015, and at Octagon as a Senior Account Director from 2013 to 2014. Her tenure at Octagon Marketing in 2010 as a Senior Account Manager contributed to her expertise in account management and client services.
Early Career and Education
Candice began her career as a Project Manager at Maru Sport (2006-2008) and later as an Account Director at Exp (2008-2013). She holds a Bachelor of Business Communication in Marketing from Bond University, where she studied from 2002 to 2004. Her academic background and early roles grounded her in the principles of marketing, sponsorship, and event management.
Marketing Achievements and Expertise
Candice Rosenberg has over 10 years of experience in corporate marketing, sponsorship, and brand campaigns across various industries. Her career achievements include contributing to year-on-year increases in market share, brand awareness, and client consideration through integrated marketing strategies. Known for leading operational, client service, and creative teams, she thrives in dynamic environments by exploring consumer passions.