Caroline Abrams
About Caroline Abrams
Caroline Abrams is a Brand Strategist and Marketing Associate Manager at the NBA, with a background in sport management and experience in various marketing roles.
Title and Current Role
Caroline Abrams is a Brand Strategist and Marketing Associate Manager at the National Basketball Association (NBA). She has held this position since 2019, working from Chicago, IL. In this role, she strategically collaborates on brand development and marketing initiatives to elevate the NBA's presence and engagement across various platforms.
Professional Experience
Before joining the NBA, Caroline Abrams gathered diverse experience in the marketing and strategic planning fields. Her previous roles include working as an Undergraduate Research and Teaching Assistant to Mark Rosentraub at the University of Michigan in 2019, where she was involved for four months in the Greater New York City Area. In 2018, she spent three months as an Experience Strategy + Project Management professional at Levy Restaurants in Chicago. Additionally, she held a position in Brand Management and Marketing at Red Bull for three months in 2017 in Greater New York City. Earlier in her career, Caroline worked in Marketing and Development at the Illinois Holocaust Museum & Education Center in Skokie, IL, for three months in 2016.
Education and Expertise
Caroline Abrams attained her Bachelor of Arts degree in Sport Management from the University of Michigan, where she studied from 2015 to 2019. Her academic background laid the foundation for her expertise in sports management and marketing, providing her with critical knowledge and skills that she has applied throughout her various professional roles.
Key Projects at NBA
During her tenure at the NBA, Caroline Abrams played an instrumental role in several key projects. Notably, she was pivotal in launching the NBA's first-ever partnership with another global sports league during the NBA's 75th Anniversary season. Additionally, she contributed to the creative development of the NBA75 Campaign, specifically the NBA Lane project, participating in both on-set activities and post-production processes. She was also responsible for organizing product, merchandising, and third-party relationships to support the execution of the NBA75 Campaign.
Background and Early Career
Caroline's early career includes various roles in marketing and strategic positions which provided her initial industry experience. While at the Illinois Holocaust Museum & Education Center in 2016, she gained crucial insights into nonprofit marketing. Her subsequent role at Red Bull in 2017 allowed her to delve deeper into brand management. Continuing her trajectory in strategic marketing, her tenure at Levy Restaurants in 2018 honed her project management skills, further solidified by her academic assistant position at the University of Michigan in 2019.