Caryn Pace
About Caryn Pace
Caryn Pace is the Associate Vice President of Marketing Promotions and PSAs at the NBA, with a background in communications and creative development.
Current Role at National Basketball Association
Caryn Pace currently holds the position of Associate Vice President, Marketing Promotions and PSAs at the National Basketball Association (NBA) in Secaucus, NJ. Her tenure with the NBA began in 2015. In this role, she has been instrumental in rebranding the NBA Cares campaign assets, creating a platform for players to share their personal stories on social issues. Additionally, she successfully navigated the challenges posed by COVID-19, leading the rebrand of creative assets and reigniting fan enthusiasm during NBA games.
Past Experience at Partnership for Drug-Free Kids
Before joining the NBA, Caryn Pace worked at the Partnership for Drug-Free Kids in New York, NY. Her tenure at this organization included several leadership positions: Chief Communications Officer (2012-2014), Deputy Director of Creative Development (2007-2012), and Associate Director of Creative Development (2005-2007). During her time there, she led a federal media initiative that resulted in a 17% reduction in teenage abuse of prescription drugs.
Role at Margeotes Fertitta + Partners
Earlier in her career, Caryn Pace served as an Account Supervisor at Margeotes Fertitta + Partners in New York, NY (2002-2005), now part of the MDC agency Kirshenbaum + Bond. In this capacity, she gained valuable experience managing client accounts and contributing to creative initiatives.
Educational Background
Caryn Pace holds a Bachelor of Business Administration (BBA) degree in Marketing from the University of Wisconsin-Madison. Her foundational studies in marketing have equipped her with the knowledge and skills necessary for her diverse and impactful career.