Cath Shefford
About Cath Shefford
Cath Shefford is the Senior Manager of Communications and PR at the NBA, based in London, UK, where she has been instrumental in enhancing the NBA's brand presence through strategic initiatives.
Title at National Basketball Association
Cath Shefford holds the position of Senior Manager, Communications and PR at the National Basketball Association (NBA). She has been in this role since 2019, operating out of London, United Kingdom.
Previous Roles at the NBA
Cath Shefford's tenure at the NBA includes her role as Manager, Communications and PR from 2018 to 2019, also based in London. Prior to that, she served as a Specialist, focusing on communications and PR strategies.
Education and Qualifications
Cath Shefford completed her Master’s degree in Communication, Journalism, and Related Programs at Edinburgh Napier University from 2010 to 2011. She earned her Bachelor of Arts in English Language and Literature at Binghamton University, where she studied from 2004 to 2008.
Enhanced NBA's Brand Presence
Cath Shefford has been instrumental in enhancing the NBA's brand presence in the UK market. She has developed strategic communication initiatives that have significantly contributed to the NBA’s visibility and engagement in the region.
Successful PR Campaigns
Cath Shefford has developed and executed successful PR campaigns that have notably increased fan engagement for the NBA across Europe. Her efforts have been crucial in reaching a wider audience through innovative storytelling and strategic media engagement.
Organizing NBA Events in London
Cath played a key role in organizing NBA-related events in London. Her contributions have fostered stronger community ties and generated substantial media coverage, thereby enhancing the NBA's connection with local fans and stakeholders.
Media Network in Sports and Entertainment
With a strong network of media contacts in the sports and entertainment industry, Cath has effectively leveraged these relationships to boost the NBA's visibility. Her connections have been vital in promoting the association's initiatives and campaigns.
Contributions to Digital Content Strategy
Cath has contributed significantly to the NBA's digital content strategy. She has focused on innovative storytelling and various digital platforms to reach a broader audience, enhancing the league's outreach and engagement.