Cathy Chen
About Cathy Chen
Cathy Chen is the Director of Global Partnerships at the National Basketball Association (NBA) with over a decade of experience in sports marketing and the premium automotive industry.
Company
Cathy Chen is currently employed at the National Basketball Association (NBA) in New York, New York, United States. She has held various positions within the organization since 2008, including roles such as Coordinator, Global Marketing Partnerships; Senior Manager, Global Marketing Partnerships; and her current role as Director, Global Partnerships.
Title
Cathy Chen holds the title of Director, Global Partnerships at the National Basketball Association (NBA). She has been in this role since 2018, overseeing strategic partnerships on a global scale.
Education and Expertise
Cathy Chen studied Marketing at the Université De Poitiers from 2004 to 2007, earning substantial knowledge in the field. Over the years, she has refined her expertise in sports marketing, particularly within the premium automotive industry and B2B business. Cathy has advanced project and event management capabilities, combined with strong communication and negotiation skills.
Background
Cathy Chen has accumulated over a decade of experience in the fields of sports marketing and automotive brand management. Before her current tenure at the NBA, she held various roles at BMW Brilliance Automotive in China, including Manager, Sponsorship and Brand Cooperation; Assistant Manager, Celebrity Management and Elite Club; and Advanced Marketing Specialist. She also gained experience at Havas Sports & Entertainment in France and has been involved in numerous global marketing and partnership initiatives throughout her career.
Achievements
Throughout her career, Cathy Chen has successfully managed numerous sponsorships, brand cooperations, and marketing partnerships. Her roles at BMW Brilliance Automotive involved significant efforts in managing celebrity engagements and elite club memberships. At the NBA, she has played a pivotal role in scaling global partnerships, contributing to the organization's expanding international footprint.