Chengjie Gu
About Chengjie Gu
Chengjie Gu is the Senior Manager of Data and Innovation at the National Basketball Association (NBA) in New York, New York. He has a background in data analysis and business intelligence, with previous roles at Converse, Arvato China, and Nielsen.
Title
Chengjie Gu holds the position of Senior Manager, Data and Innovation at the National Basketball Association (NBA). His role involves overseeing data-driven innovation initiatives to enhance the league's operations and fan engagement.
Current Role at NBA
Chengjie Gu has been working as Senior Manager, Data and Innovation at the NBA since 2020 in New York, New York. In this role, he is responsible for leveraging data analytics to drive innovation in various aspects of the organization. His work helps to improve decision-making processes and optimize strategies to better serve the league's stakeholders.
Previous Role at Converse
Chengjie Gu previously worked at Converse as an Analyst in Marketplace Intelligence from 2016 to 2017. During his tenure in North Andover, Massachusetts, he focused on analytics and intelligence related to the marketplace, providing insights to drive better business decisions.
Consultant Role at Arvato China
Chengjie Gu worked at Arvato China as a Consultant for CRM Solutions from 2015 to 2016. Based in Shanghai, his responsibilities included developing and implementing customer relationship management solutions to optimize client interactions and improve satisfaction.
Associate Manager at Nielsen
From 2011 to 2015, Chengjie Gu served as an Associate Manager in Retail Business at Nielsen. Working in New York, New York, he was involved in managing retail business accounts and providing insights through data analysis to help clients improve their market position and operations.
Education and Expertise
Chengjie Gu studied Computer Science at Fudan University, where he obtained a Bachelor's degree from 2007 to 2011. His educational background provided a solid foundation in technical skills and data analysis, which he has applied throughout his career in various analytical and managerial roles.