Cheryl Sebastian
About Cheryl Sebastian
Cheryl Sebastian is the Senior Director of Global Marketing at the NBA, with over 15 years of experience in the sports and entertainment industry.
Current Role
Cheryl Sebastian serves as the Senior Director of Global Marketing at the National Basketball Association (NBA). In her current role, she is responsible for leading the development of marketing partnerships for the NBA in Canada. Her tenure in this position began in 2022.
Previous Roles at the NBA
Before her current position, Cheryl held the role of Director of Global Marketing Partnerships at the NBA from 2019 to 2022. Prior to this, she was the Senior Manager of Global Marketing Partnerships from 2014 to 2019. In these roles, Cheryl played a significant role in expanding the NBA's partnership business in Canada through innovative and problem-solving strategies.
Career at Rogers Communications
Cheryl worked at Rogers Communications from 2010 to 2014 as the Manager of Mass and Multicultural Sponsorships in Toronto, Ontario. She managed sponsorships targeting diverse communities, contributing significantly to the company's marketing initiatives.
Early Career at Rogers TV
From 2008 to 2010, Cheryl served as a Publicity & Promotions Officer at Rogers TV. In this capacity, she was responsible for generating publicity and promotional activities to enhance the channel’s presence and viewership.
Educational Background
Cheryl Sebastian studied Broadcast Journalism at Ryerson University and earned her Bachelor's degree in 2003. Her education has provided a strong foundation for her extensive career in the sports and entertainment industry.