Chris Henderson Cooper
About Chris Henderson Cooper
Chris Henderson Cooper is a Strategic Initiatives Analyst, Content Partnerships at the NBA, with extensive experience in sports management and marketing.
Current Role at NBA
Chris Henderson Cooper currently serves as the Strategic Initiatives Analyst, Content Partnerships at the National Basketball Association (NBA). He began this role in 2023. In this capacity, Chris is responsible for analyzing strategic initiatives and forming content partnerships that drive value for the NBA. His work involves collaborating with various stakeholders and leveraging data to support the league’s strategic goals.
Previous Experience at Overtime
Prior to his current role at the NBA, Chris Henderson Cooper worked at Overtime, where he held two significant positions. From 2022 to 2023, he was the Senior Manager of Special Projects in the New York City Metropolitan Area. Before that, he served as Chief of Staff to the Commissioner of Overtime Elite (OTE) from 2021 to 2022. His responsibilities in these roles included managing various special projects and providing strategic support to the OTE commissioner.
NBA Marketing Partnerships Experience
Chris Henderson Cooper has a rich history with the NBA in various capacities. From 2020 to 2021, he was the Associate Manager of Marketing Partnerships for the NBA 2K League. Before that, he held the role of Coordinator for Marketing Partnerships from 2019 to 2020 in the Greater New York City Area. His journey with the NBA began as a Project Employee for the 2K League from 2018 to 2019. In these roles, Chris contributed to marketing and partnership initiatives, enhancing the league’s brand and community engagement.
Early Career Internships
Chris Henderson Cooper's career started with several internships across various organizations. He interned at The Madison Square Garden Company with the New York Knicks in 2018, Legends as a Global Sales Intern in 2017, and the Professional Basketball Combine as Assistant Director from 2017 to 2019 in Bradenton, FL. Additionally, he interned at NBCUniversal Media, LLC during the Rio 2016 Summer Olympics, FOX Sports, Relativity Sports, and Wasserman. These internships provided him with a broad spectrum of experiences in sports management and media production.
Education at Syracuse University
Chris Henderson Cooper attended Syracuse University, where he studied Sport Management. He completed his Bachelor's degree from 2014 to 2018. His educational background laid the foundation for his career in the sports industry, equipping him with the necessary skills and knowledge to excel in various roles within sports management, partnerships, and strategic initiatives.